My Market Insight

About us

Who we are

My Market Insight is part of WISE Analytics Group. It has its origins in a family business with a pedigree and heritage going back 25 years. Although we now employ over 30 people we still operate with the strong values and dedication to client support established at the outset by the founder of the business Mike Ramseyer. Mike remains an integral part of the executive team.

My Market Insight is the B2B arm of the group and uses data, technology and sector expertise to help brands make more informed, and hence profitable, choices with their sales and marketing investments.

We work alongside our social commerce brand, boutiquesocial.com, which is one of Europe’s leading social commerce platforms.

We are a relationship based company with a dedicated client sales team that includes both the founder and the CEO.

What we do

Savvy consumers and the media like to talk about brands and we listen, learn and ‘distill knowledge from the noise’. We combine this with our expertise in data and social commerce such that we alone can provide brands with the solutions they need to make more profitable connections with their consumers.

For companies and brands we provide insight on what is being said about them in digital, print and social media. We offer views and analysis on retailer and competitor pricing and promotional strategies. We tell brands how cost effective their PR and advertising strategies are which helps you build your marketing mix.

We also architect, build and manage e-commerce and social community platforms. Although specifically configured to support the beauty and fragrance industry our offerings can be easily replicated into different sectors.

At the heart of our strategy is a sophisticated data management platform that holds data going back ten years. This platform constantly evolves with new data assets which we use to provide brands with knowledge about market trends and consumer behaviours.

“Everything we do is designed to help companies improve revenue and profitability through making better marketing choices.”