Our solutions

Analyse and ascribe value to media and PR spend; monitor competitors’ price and promotional strategies; data visualisation; online marketing and platform architect, build and manage – our solutions are here to help companies drive increased value from their sales & marketing investments.
Media View Print

Media performance Media View Print

My Market Insight ’s team of experts analyse the whole beauty market by reading over 200 print publications cover-to-cover. By giving you a total market view of who is saying what about you and your competitors, when, where and how often, your marketing mix choices will be better informed.

Media View Online

Media performance Media View Online & Social

We use sophisticated tools and methodologies to monitor the digital space, gathering not only what is being said, but also the tone and sentiment of the conversation across the whole market. Use this data to make more informed marketing choices that will deliver you stronger ROI.

Media Evaluation View

Media performance Media Evaluation View

My Market Insight’s proven methodologies allow you to: measure which campaigns work best; quantify the value of each campaign; track press release pick-up and detect quality, tone and bias.

The Beauty Index

Media performance The Beauty Index

Bloggers are key to modern beauty PR, yet there are thousands to choose from so knowing where to focus is a challenge. My Market Insight’s Beauty Index is the industry standard leaderboard for beauty bloggers.

Platform Architect & Manage

Technology performance Platform Architect & Manage

From fully integrated social commerce platforms through to a simpler, rapidly deployed web site, our highly skilled development team use proven agile methodologies to architect build and manage the right web platform for you.

Competitor View

Sales performance Competitor View

Competitor View analyses hundreds of retailer web sites each day and collects pricing, promotional and free gift details across thousands of SKUs. We then present the data using visualisation techniques which help spot trends, patterns and opportunities at a glance.

Data View

Sales performance Data View

Data comes in many forms and with many labels for thousands of brands every day. We carefully merge and organise this data to get an accurate and reliable view of the market. Using our beauty sector expertise to configure sophisticated data visualisation tools, we can help you view this data in a way which gives you real business insight on the market.

Monetising Online

Sales performance Monetising Online

Combining 15 years of e-commerce marketing experience with a deep knowledge of the beauty industry, our consultants are ideally placed to assist companies’ digital reach, to engage audiences effectively and to drive online sales.

We can help you with: traffic generation; pay-per-click marketing; SEO; social media marketing and affiliate partner marketing.

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