Media Evaluation View
The true value of PR has always been difficult to measure in the quantifiable ways that CFOs feel comfortable with. Yet the beauty industry benefits from PR more heavily than other industries as a tried and tested way of getting a brand’s message across to consumers.
The advent of social and online media makes the role of the PR professional harder and the demands on their PR budget greater, so a trusted methodology that tracks and quantifies PR using meaningful and demonstrable metrics is essential to measure business contribution.
My Market Insight’s Media Evaluation View helps you quantify the value of your social, online and print campaigns, helping you to: measure which campaigns work best; quantify the value of each campaign; track press release pick-up and detect quality, tone and bias.
To find out more about how My Market Insight can give you a digital total market view and how we can help you improve the return on your marketing & PR investments, download our fact sheet or contact the team directly. We’d be delighted to call you back and, if you wish, provide you with a product demonstration.Download Product Sheet