My Market Insight launches enhanced media intelligence service to target global beauty industry
May 2018: My Market Insight (MMI), part of the WISE Analytics Group, is to launch an enhanced, globally integrated media intelligence service for the beauty industry, developed to dramatically improve media planning and decision making for PR and marketing departments.
The new platform will offer key new services across print, online and social media, including automatic press coverage book creation, a live brand media newsfeed and comparative country analysis at a category, brand or line level, enabling beauty brands to instantly access media analysis at both a local and global level for the first time.
The enhanced service, combined with MMI’s unique approach of analysing all beauty brands in the market, furthers the company’s position as the leading media monitoring and analysis tool for the beauty and personal care market.
“With the addition of a single, global view, clients will be able to review their media product performance as well as competing brand performance across the territories in which they serve,” said Christian Eckley, Chief Executive Officer of My Market Insight. “An improved user interface combined with an array of new features means that the beauty PR industry and beauty publishers will experience a truly enhanced way of surfacing our rich data in order to make more informed business decisions.”
For more information or for interviews with Christian Eckley, please contact Emma Reinhold on [email protected] or call 07813 844767.