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In 2017, GHD led the haircare market in terms of PR mentions…

The largest proportion of haircare coverage in 2017 was from consumer magazines, delivering 6,054 PR mentions; 28% of the categories coverage. Conversely, as we have similarly seen with other beauty categories such as fragrance and skincare, YouTube delivered the biggest proportion of EMV for the haircare category, worth 47% yet generated just 7% of haircare PR mentions.