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In Q2 2018, 33,482 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at PR mentions for the cosmetics category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

Looking at the period of April to June 2018 (Q2), we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

This report also includes media favourites – a selection of cosmetic products that have performed particularly well across the media in Q2.

 

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