In April 2018,4,679 different skincare products were mentioned across print, online and social media…
In this week’s report, we look at PR mentions for the skincare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. After cosmetics, the skincare category is the biggest beauty category and includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.
Looking at April 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.
In April 2018, non-medicated face care, anti-ageing creams and serums in particular, were the most popular skincare product type. Busy schedules call for skincare that targets fine lines and signs of stress, hence the high demand for such products. In the report, we look at the anti-ageing trend and we outline how skincare brands listen to the consumers’ needs by launching new and innovative products.