In March 2018, 56% of skincare PR mentions were generated on YouTube…
In this week’s report, we look at PR mentions for the skincare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The skincare category is the second biggest category after cosmetics and includes face care (non-medicated), body cream and lotions, lip salves, tanning, hand care, skincare gift packs, male face care, sun care, face care treatment, skincare hardware and baby care products.
Looking at March 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.
This report highlights a clear trend for non-medicated face care products in March 2018. Light and easily absorbable moisturisers in particular have received a high number of mentions and engagement across all media channels. This comes as no surprise given that in March spring has finally sprung and the focus shifted to maintaining glowing and fresh-looking skin. This week’s report also presents the media’s favourite sunscreens – a selection of the best sun creams for hot and sunny spring days.