In Q2 2018, 15,647 different skincare products were mentioned across print, online and social media in the UK and Ireland
In this week’s report, we look at PR mentions for the skincare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The skincare category includes face care (non-medicated), baby care, body cream and lotions, male face care, face care treatments, hand care, lip salves, sun care and skincare hardware and gift packs.
Looking at the period April to June 2018 (Q2), we focus on brands and retailers that have performed well in the media and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.
Effective skincare goes beyond simply paying attention to the products we use. The quality and purity of a product’s ingredients are important but so is its application. In this week’s report, we have therefore selected three of the best performing skincare gadgets of Q2 2018 and outlined the benefits they add to an every-day skincare routine.
This report also presents the media’s favourites – a selection of skincare products that have performed particularly well across different media channels in Q2 of 2018.