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In 2017, Lush outperformed its toiletries competitors in terms of mentions and EMV…

Throughout 2017, the toiletries category trailed behind larger beauty market categories in terms of both number of mentions and EMV. In 2017, toiletries coverage generated just 3% of both the total beauty markets PR mentions and AVE. Of the, £20,816,661 EMV generated by toiletries coverage, 39% was driven by Lush, indicating the importance the brand has within the category.