My Market Insight helps companies make more profitable choices in their PR, marketing and digital investments.

Savvy consumers and the media love to talk about brands, and we listen, learn and distill knowledge from this noise. We combine this with our expertise in data analytics and visualisation to give brands fact based, granular insights across the total media market, enabling more strategic and more profitable PR and marketing investments to be made.

The beauty heartbeat

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Our Solutions

Media Performance

Media Performance

Look. Learn. Act.

Our Media Performance products analyse print, broadcast, online and social media, collecting and evaluating what the world is saying about brands and their products.

We offer both quantitative and qualitative data analytics which we can deliver via our platform or through consulting engagements.

Our solutions help PR & marketing professionals measure performance, market sentiment, share-of-voice and the monetary value of PR.

Sales Performance

Sales Performance

Lead. Observe. Respond.

The ability to know what is happening in your target markets and to have real-time insight into what your competitors are doing is a powerful driver for business growth. We collect daily pricing data for all major brands in the beauty & fragrance sectors. Through our sophisticated modelling and visualisation tools, we help clients interpret the data and turn this into actionable insight.

We advise on online marketing strategies that resonate with and engage the beauty industry eco-system. We can help you improve your consumer engagement through enhanced SEO, pay-per-click, social media and affiliate marketing advice.

Our Clients

  • New Look
  • PZ Cussons
  • Revlon
  • Estée Lauder
  • Henkel
  • L'Oréal
  • Unilever
  • Hello
  • Swarovski
  • LVMH
  • Kao
  • Puig
  • Clarins
  • Coty
  • Elisabeth Arden
  • L'Occitane en Provence
  • Procter & Gamble
  • Kenneth Green associates

WISE Analytics Group

My Market Insight is the B2B arm of WISE Analytics Group, a holding company focused on building and acquiring businesses that use data to help clients, brands and consumers make better choices.

WISE Analytics Group also owns My Market Consumer, the B2C arm of the group who runs one of Europe’s largest social commerce platforms:

WISE Analytics Group