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Our goal is simple: to help the beauty industry make more profitable choices in their marketing, PR and digital investments.

Thanks to a mix of cutting edge technology and in-depth human analysis, we help you to take your PR, Marketing and eCommerce strategies to the next level.

We collect key data insights and metrics that allow you to refine what informs your business decisions.

Our Media View, Ad View and eCommerce View platforms allow you to:

  • Plan, track and monitor your media coverage
  • Optimise your online advertising campaigns
  • Track your eCommerce pricing and promotional strategies performance
  • Measure the effectiveness of your social media and influencer marketing campaigns

My Market Insight is part of the WISE Analytics Group.

Learn more

 

OUR
VALUES.

 

UNIQUENESS.

Our unique fusion of cutting-edge technologies and in-depth human analysis provides market leading data that enables you to have a complete view of your market.

INNOVATION.

Our data insights allow us to deliver tailored services and contribute significantly to our clients’ PR, Communications, Online Advertising, Social Media and eCommerce strategies.

TRUST.

We only serve the beauty industry. We uphold the highest standards of data quality to deliver clean, trusted and easy-to-access data.

MEET THE
TEAM.

PETER
WAKEHAM.

Chairman

Mike is our founder. His deep network across the health and beauty sector combined with his vast knowledge of the print and online media landscape means that he provides key input into the sales and marketing strategy.

CHRISTIAN
ECKLEY.

CEO

As CEO, Christian is responsible for driving the development and execution of My Market Insight. Christian spent over 15 years in the IT industry including Computacenter and IBM.

OLIVIER
MARRET.

Non-Executive Director

Nigel brings financial strategy and control to My Market insight. He has a depth of experience ranging from SMEs to blue chip corporations. He has previously held an FD role at Reed Elsevier Group and was CFO of Sega Europe.

DIPANKAR
SHEWARAM.

Non-Executive Director

Arnaud is responsible for developing and implementing the IT strategy and platform architecture. He has worked for Rightmove and Bank of America.

ARNAUD
MARCHAL.

CTO

Leonora has in depth beauty sector expertise and is responsible for sales and account management of clients. Her previous experience also includes the advertising industry and the health and fitness market.

NIGEL
DOONER.

CFO

LEONORA
ECKLEY.

Client Director

 

 

BEATRICE
MORISSEY.

Client Operations Manager

ELEONORA
ROCCA.

International Marketing
Manager

CAROLINE VAN
DER POEL-
BULTMAN.

Client Delivery Manager