My Market Insight’s total market view of media activity, including social media, allows bareMinerals to make the right decisions when it comes to PR investment.

The issue
A total market view of media activity to enable benchmarking against competitors is a key focus for bareMinerals. An ever-growing focus on social media, despite still being a relatively unestablished PR platform, requires the brand to integrate this platform into its PR strategy with accurate data to support investment plans.

The solution
My Market Insight’s analytics can be tailored to include social media activity, enabling more strategic planning and ultimately, a more successful PR campaign. Results can be quantified allowing brands to accurately record key wins and big achievements.

The benefits
My Market Insight’s analytics tool has helped bareMinerals to evaluate PR campaigns with in depth, accurate data and quantify the success of each campaign and allow for strategic planning for future projects.

“My Market Insight is an instrumental tool at bareMinerals and Buxom. Being able to analyse your results in such depth, allows strategic planning, in order to increase PR rankings and EMV, ultimately enhancing brand love and awareness.  It’s so important for the team to be able to share achievements internally.”

Anna HIRSCH, PR Manager, bareMinerals & BUXOM, UK & IRELAND