A PR media monitoring platform which allowed bareMinerals to report on their print, online and social media activity and benchmark against competing brands.

The Issue

A total market view of media activity to enable benchmarking against competitors is a key focus for bareMinerals. An ever-growing focus on social media intelligence required the brand to integrate social platforms into its PR strategy with accurate data to support investment plans.

The Solution

My Market Insight’s media monitoring service can be tailored to include social media activity, enabling more strategic planning and ultimately, a more successful PR campaign. Results can be quantified allowing brands to accurately record key wins and big achievements.

 The Benefits

My Market Insight’s analytics tool has helped bareMinerals to evaluate PR campaigns with in-depth, accurate data and quantify the success of each campaign and allow for strategic planning for future projects.

“My Market Insight is an instrumental tool at bareMinerals and Buxom. Being able to analyse your results in such depth, allows strategic planning, in order to increase PR rankings and EMV, ultimately enhancing brand love and awareness.  It’s so important for the team to be able to share achievements internally.”

Anna HIRSCH, PR Manager, bareMinerals & BUXOM, UK & IRELAND

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