The beauty industry is fast-paced – so staying on top of the latest trends and performance data is key. Here, you’ll find a range of our up-to-date insights to help you navigate the beauty landscape and keep your business in the know. Whether you’re after reports, yearly reviews or event information, we’ve got something to help.

Latest

UK & Ireland Eyeliner PR Report

5 December 2019

In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.

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UK & Ireland Suncare PR Report

28 November 2019

In the UK and Ireland Suncare grows 77% in mentions

View

UK & Ireland Advent Calendars PR Report

20 November 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Face Mask PR Report.

30 October 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Skincare PR Report.

23 October 2019

Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media

View

UK & Ireland Weight of Coverage PR Report.

15 October 2019

Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland

View

UK & Ireland Eyebrows PR Report.

9 October 2019

Eyebrows: 88% of EMV generated through Instagram

View

UK & Ireland haircare PR Report.

24 September 2019

Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…

View

UK & Ireland Foundation PR Report.

16 September 2019

Foundation category grows by 25% compared with last year

View

UK & Ireland Social Media Beauty PR Report.

9 September 2019

As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year

View

UK & Ireland Lips PR Report.

30 August 2019

In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year

View

UK & Ireland Moisturisers PR Report.

20 August 2019

In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.

View

UK & Ireland Mascara PR Report.

14 August 2019

In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.

View

UK & Ireland Anti-Ageing and Serum PR Report.

8 August 2019

In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)

View

UK & Ireland Haircare PR Report.

2 August 2019

In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

View

UK & Ireland Fragrances PR Report.

24 July 2019

In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.

View

Report -

UK & Ireland Bronzers and Shimmers PR Report.

12 July 2019

In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.

View

Report -

UK & Ireland Cosmetics PR Report May 2019.

19 June 2019

In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.

View

Report -

UK & Ireland Skincare PR Report April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Self-tan Products PR Report April 2019.

19 June 2019

In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland

View

Report -

UK & Ireland Beauty Brands PR Performance January to March 2019.

19 June 2019

In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence

View

Report -

UK & Ireland Social Influencers PR Performance March 2019.

19 June 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies

View

Report -

UK & Ireland Fragrance PR Performance March 2019.

19 June 2019

In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…

View

Report -

UK & Ireland Eyeshadow PR Performance March 2019.

19 June 2019

In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance February 2019.

19 June 2019

In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance February 2019.

9 April 2019

In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance January 2019.

21 March 2019

In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…

View

Report -

Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.

28 February 2019

In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance Full Year 2018.

19 February 2019

In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…

View

Report -

UK & Ireland Skincare PR Performance Full Year 2018.

11 February 2019

In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance Full Year 2018.

4 February 2019

In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance Full Year 2018.

28 January 2019

In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Paid Social Influencer Activity Report 2018.

21 January 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies…

View

Report -

UK & Ireland Gift Sets PR Performance December 2018.

11 January 2019

In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Social Influencer Report November 2018.

21 December 2018

In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

14 December 2018

Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

7 December 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Gift Sets & Advent Calendars PR Performance.

30 November 2018

Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

23 November 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

16 November 2018

Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.

9 November 2018

Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

1 November 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.

26 October 2018

Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

18 October 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Foundation in 2018.

11 October 2018

Presenting the 10 most ‘PR Progressed’ foundation brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

5 October 2018

Presenting the 10 most ‘PR Progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

28 September 2018

Presenting the 10 most ‘PR Progressed’ cosmetic brands in 2018…

View

Report -

UK & Ireland Skincare PR Performance August 2018.

21 September 2018

In August 2018, 33% of skincare PR mentions were generated on Instagram in the UK and Ireland combined…

View

Report -

UK & Ireland Eye Shadow PR Performance August 2018.

14 September 2018

In August 2018, eyeshadow products achieved £3,805,479 of EMV across print, online and social media in the UK and Ireland…

View

UK & Ireland Eyeliner PR Report

5 December 2019

In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.

View

UK & Ireland Suncare PR Report

28 November 2019

In the UK and Ireland Suncare grows 77% in mentions

View

UK & Ireland Advent Calendars PR Report

20 November 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Face Mask PR Report.

30 October 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Skincare PR Report.

23 October 2019

Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media

View

UK & Ireland Weight of Coverage PR Report.

15 October 2019

Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland

View

UK & Ireland Eyebrows PR Report.

9 October 2019

Eyebrows: 88% of EMV generated through Instagram

View

UK & Ireland haircare PR Report.

24 September 2019

Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…

View

UK & Ireland Foundation PR Report.

16 September 2019

Foundation category grows by 25% compared with last year

View

UK & Ireland Social Media Beauty PR Report.

9 September 2019

As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year

View

UK & Ireland Lips PR Report.

30 August 2019

In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year

View

UK & Ireland Moisturisers PR Report.

20 August 2019

In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.

View

UK & Ireland Mascara PR Report.

14 August 2019

In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.

View

UK & Ireland Anti-Ageing and Serum PR Report.

8 August 2019

In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)

View

UK & Ireland Haircare PR Report.

2 August 2019

In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

View

UK & Ireland Fragrances PR Report.

24 July 2019

In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.

View

Report -

UK & Ireland Bronzers and Shimmers PR Report.

12 July 2019

In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.

View

Report -

UK & Ireland Cosmetics PR Report May 2019.

19 June 2019

In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.

View

Report -

UK & Ireland Skincare PR Report April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Self-tan Products PR Report April 2019.

19 June 2019

In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland

View

Report -

UK & Ireland Beauty Brands PR Performance January to March 2019.

19 June 2019

In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence

View

Report -

UK & Ireland Social Influencers PR Performance March 2019.

19 June 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies

View

Report -

UK & Ireland Fragrance PR Performance March 2019.

19 June 2019

In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…

View

Report -

UK & Ireland Eyeshadow PR Performance March 2019.

19 June 2019

In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance February 2019.

19 June 2019

In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance February 2019.

9 April 2019

In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance January 2019.

21 March 2019

In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…

View

Report -

Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.

28 February 2019

In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance Full Year 2018.

19 February 2019

In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…

View

Report -

UK & Ireland Skincare PR Performance Full Year 2018.

11 February 2019

In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance Full Year 2018.

4 February 2019

In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance Full Year 2018.

28 January 2019

In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Paid Social Influencer Activity Report 2018.

21 January 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies…

View

Report -

UK & Ireland Gift Sets PR Performance December 2018.

11 January 2019

In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Social Influencer Report November 2018.

21 December 2018

In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

14 December 2018

Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

7 December 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Gift Sets & Advent Calendars PR Performance.

30 November 2018

Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

23 November 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

16 November 2018

Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.

9 November 2018

Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

1 November 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.

26 October 2018

Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

18 October 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Foundation in 2018.

11 October 2018

Presenting the 10 most ‘PR Progressed’ foundation brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

5 October 2018

Presenting the 10 most ‘PR Progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

28 September 2018

Presenting the 10 most ‘PR Progressed’ cosmetic brands in 2018…

View

Report -

UK & Ireland Skincare PR Performance August 2018.

21 September 2018

In August 2018, 33% of skincare PR mentions were generated on Instagram in the UK and Ireland combined…

View

Report -

UK & Ireland Eye Shadow PR Performance August 2018.

14 September 2018

In August 2018, eyeshadow products achieved £3,805,479 of EMV across print, online and social media in the UK and Ireland…

View

UK & Ireland Eyeliner PR Report

5 December 2019

In the UK and Ireland, Eyeliner drove the growth within the Eyes category with eight times more EMV and 35% more Mentions.

View

UK & Ireland Suncare PR Report

28 November 2019

In the UK and Ireland Suncare grows 77% in mentions

View

UK & Ireland Advent Calendars PR Report

20 November 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Face Mask PR Report.

30 October 2019

In UK and Ireland, Advent Calendar media coverage grows 15% in mentions and TEN times larger in EMV compared to last year

View

UK & Ireland Skincare PR Report.

23 October 2019

Skincare gains 1,111 more mentions than last year in the UK and Ireland 64% of the growth came from online media

View

UK & Ireland Weight of Coverage PR Report.

15 October 2019

Weight of coverage in decline with 79% of the decline coming from Instagram in the UK and Ireland

View

UK & Ireland Eyebrows PR Report.

9 October 2019

Eyebrows: 88% of EMV generated through Instagram

View

UK & Ireland haircare PR Report.

24 September 2019

Online Publications and Instagram drove the Haircare category growth of plus 12% in mentions…

View

UK & Ireland Foundation PR Report.

16 September 2019

Foundation category grows by 25% compared with last year

View

UK & Ireland Social Media Beauty PR Report.

9 September 2019

As sources for media evolve, July year to date sees social media EMV almost triple compared with the previous year

View

UK & Ireland Lips PR Report.

30 August 2019

In July the LIPS category grew the fastest in mentions within the Top 5 – up by 25% vs the previous year

View

UK & Ireland Moisturisers PR Report.

20 August 2019

In January to June 2019, over 50% of face moisturisers PR mentions came from online media in both UK and Ireland.

View

UK & Ireland Mascara PR Report.

14 August 2019

In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.

View

UK & Ireland Anti-Ageing and Serum PR Report.

8 August 2019

In this week’s report, we looked at PR performance for the anti-ageing and serum subcategories. We analysed PR mentions for print and online and Earned Media Value as well as social media channels for engagement. We created PR insights related to the overall Skincare Category and provided the Top-ranked products by brand, mentions and Earned Media Value (EMV)

View

UK & Ireland Haircare PR Report.

2 August 2019

In this week’s report, we look at PR performance for the haircare category. We analyse print and online for PR mentions and Earned Media Value as well as social media channels for engagement. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

View

UK & Ireland Fragrances PR Report.

24 July 2019

In this week’s report, we look at the PR performance for the fragrance category. This includes female, male, unisex, room fragrances, gift packs and perfumed body spray.

View

Report -

UK & Ireland Bronzers and Shimmers PR Report.

12 July 2019

In this week’s report, we look at the PR performance for bronzers and shimmers in the UK and Ireland. This time we did a Y-O-Y comparison for the month of May around top brands for these two categories ranked by EMV.

View

Report -

UK & Ireland Cosmetics PR Report May 2019.

19 June 2019

In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.

View

Report -

UK & Ireland Skincare PR Report April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

View

Report -

UK & Ireland Self-tan Products PR Report April 2019.

19 June 2019

In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland

View

Report -

UK & Ireland Beauty Brands PR Performance January to March 2019.

19 June 2019

In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence

View

Report -

UK & Ireland Social Influencers PR Performance March 2019.

19 June 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies

View

Report -

UK & Ireland Fragrance PR Performance March 2019.

19 June 2019

In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…

View

Report -

UK & Ireland Eyeshadow PR Performance March 2019.

19 June 2019

In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance February 2019.

19 June 2019

In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance February 2019.

9 April 2019

In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance January 2019.

21 March 2019

In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…

View

Report -

Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.

28 February 2019

In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Cosmetics PR Performance Full Year 2018.

19 February 2019

In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…

View

Report -

UK & Ireland Skincare PR Performance Full Year 2018.

11 February 2019

In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Haircare PR Performance Full Year 2018.

4 February 2019

In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…

View

Report -

UK & Ireland Fragrance PR Performance Full Year 2018.

28 January 2019

In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Paid Social Influencer Activity Report 2018.

21 January 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies…

View

Report -

UK & Ireland Gift Sets PR Performance December 2018.

11 January 2019

In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…

View

Report -

UK & Ireland Social Influencer Report November 2018.

21 December 2018

In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

14 December 2018

Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

7 December 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Gift Sets & Advent Calendars PR Performance.

30 November 2018

Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

23 November 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

16 November 2018

Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.

9 November 2018

Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

1 November 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.

26 October 2018

Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

18 October 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Brands for Foundation in 2018.

11 October 2018

Presenting the 10 most ‘PR Progressed’ foundation brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

5 October 2018

Presenting the 10 most ‘PR Progressed’ fragrance brands in 2018…

View

Report -

UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

28 September 2018

Presenting the 10 most ‘PR Progressed’ cosmetic brands in 2018…

View

Report -

UK & Ireland Skincare PR Performance August 2018.

21 September 2018

In August 2018, 33% of skincare PR mentions were generated on Instagram in the UK and Ireland combined…

View

Report -

UK & Ireland Eye Shadow PR Performance August 2018.

14 September 2018

In August 2018, eyeshadow products achieved £3,805,479 of EMV across print, online and social media in the UK and Ireland…

View