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The beauty industry is fast-paced – so staying on top of the latest trends and performance data is key. Here, you’ll find a range of our up-to-date insights to help you navigate the beauty landscape and keep your business in the know. Whether you’re after reports, yearly reviews or event information, we’ve got something to help.

Latest

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UK & Ireland Cosmetics PR Report May 2019.

19 June 2019

In this week’s report, we look at the PR performance for the cosmetics category in the UK and Ireland. The cosmetics category includes face, eyes, lips, hardware, nails and cosmetic gifts packs.

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UK & Ireland Skincare PR Report April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

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UK & Ireland Vegan and Cruelty-free Products PR Report January to April 2019.

19 June 2019

In this week’s report, we investigated the trajectory of this rising category. Looking at the brands and products that outperformed along with the social influencers driving EMV and engagement.

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UK & Ireland Self-tan Products PR Report April 2019.

19 June 2019

In April 2019, brands in the subcategory of tanning generated an EMV of £1,165,231 across online, print and social in the UK and Ireland

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UK & Ireland Beauty Brands PR Performance January to March 2019.

19 June 2019

In Q1 2019, there was a noticeable trend across the UK and Ireland with celebrity/influencer associated brands driving media presence

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UK & Ireland Social Influencers PR Performance March 2019.

19 June 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies

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UK & Ireland Fragrance PR Performance March 2019.

19 June 2019

In March 2019, the majority of fragrance PR mentions were generated by online publications in the UK and Ireland…

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UK & Ireland Eyeshadow PR Performance March 2019.

19 June 2019

In March 2019, nearly 500 different eye shadow products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Cosmetics PR Performance February 2019.

19 June 2019

In February 2019, 64% of cosmetics PR mentions were generated by social media in the UK and Ireland…

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UK & Ireland Haircare PR Performance February 2019.

9 April 2019

In February 2019, 66% of haircare EMV came from online publications in the UK and Ireland…

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UK & Ireland Fragrance PR Performance January 2019.

21 March 2019

In January 2019, nearly 50% of fragrance PR mentions came from online media in the UK and Ireland…

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Most Mentioned Beauty Products by Influencers in the UK & Ireland in January 2019.

28 February 2019

In January 2019, nearly 5,000 different beauty products were mentioned by Social Influencers in the UK and Ireland…

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UK & Ireland Cosmetics PR Performance Full Year 2018.

19 February 2019

In 2018, 77% of cosmetics EMV came from social media in the UK and Ireland combined…

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UK & Ireland Skincare PR Performance Full Year 2018.

11 February 2019

In 2018, nearly 12,000 skincare products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Haircare PR Performance Full Year 2018.

4 February 2019

In 2018, 50% of haircare EMV came from online publications in the UK and Ireland…

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UK & Ireland Fragrance PR Performance Full Year 2018.

28 January 2019

In 2018, 4,283 fragrance products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Paid Social Influencer Activity Report 2018.

21 January 2019

Social Media and Influencer marketing is essential to beauty brand’s communication strategies…

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UK & Ireland Gift Sets PR Performance December 2018.

11 January 2019

In December 2018, 1,000 different gift sets were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Social Influencer Report November 2018.

21 December 2018

In November 2018, 43% of beauty PR mentions were generated by Social Influencers in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

14 December 2018

Top 10 Cosmetics Brands creating a Buzz in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

7 December 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

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UK & Ireland Gift Sets & Advent Calendars PR Performance.

30 November 2018

Between January and October 2018, gift sets and advent calendars generated a total EMV of £15,966,329 in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

23 November 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

16 November 2018

Presenting the 10 most ‘PR progressed’ fragrance brands in 2018…

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UK & Ireland Media Buzz Report: Most PR Progressed Brands for Eye-Makeup in 2018.

9 November 2018

Top 10 Make Up Brands Creating a Buzz in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Skincare Brands in 2018.

1 November 2018

Top 10 Skincare Brands creating a Buzz in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Brands for Lipstick in 2018.

26 October 2018

Top 10 Brands creating ’Lipstick Buzz’ in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Haircare Brands in 2018.

18 October 2018

Top 10 Haircare Brands creating a Buzz in the UK and Ireland…

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UK & Ireland Media Buzz Report: Most PR Progressed Brands for Foundation in 2018.

11 October 2018

Presenting the 10 most ‘PR Progressed’ foundation brands in 2018…

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UK & Ireland Media Buzz Report: Most PR Progressed Fragrance Brands in 2018.

5 October 2018

Presenting the 10 most ‘PR Progressed’ fragrance brands in 2018…

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UK & Ireland Media Buzz Report: Most PR Progressed Cosmetics Brands in 2018.

28 September 2018

Presenting the 10 most ‘PR Progressed’ cosmetic brands in 2018…

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UK & Ireland Skincare PR Performance August 2018.

21 September 2018

In August 2018, 33% of skincare PR mentions were generated on Instagram in the UK and Ireland combined…

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UK & Ireland Eye Shadow PR Performance August 2018.

14 September 2018

In August 2018, eyeshadow products achieved £3,805,479 of EMV across print, online and social media in the UK and Ireland…

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UK & Ireland Haircare PR Performance July 2018.

6 September 2018

In July 2018, the haircare category generated an EMV of £4,227,168 across print, online and social media…

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UK & Ireland Fragrance PR Performance July 2018.

30 August 2018

In July 2018, 1,624 fragrance products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Social Influencer Report April to June 2018.

24 August 2018

In Q2 2018, , 47% of all beauty category PR mentions were generated by Social Influencers on YouTube and Instagram…

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UK & Ireland Cosmetics PR Performance April to June 2018.

16 August 2018

In Q2 2018, 33,482 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Skincare PR Performance April to June 2018.

9 August 2018

In Q2 2018, 15,647 different skincare products were mentioned across print, online and social media in the UK and Ireland

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UK & Ireland Foundation PR Performance June 2018.

3 August 2018

In June 2018, Instagram generated the most foundation PR mentions in the UK and Ireland…

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UK & Ireland Haircare PR Performance April to June 2018.

26 July 2018

In Q2 of 2018, 6,857 haircare products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Fragrance PR Performance April to June 2018.

20 July 2018

In Q2 of 2018, online publications generated the most PR mentions for fragrances in the UK and Ireland…

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UK & Ireland Lip Product PR Performance May 2018.

12 July 2018

In May 2018, 59% of lip product PR mentions were generated on social media…

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UK & Ireland Cosmetics PR Performance May 2018.

5 July 2018

In May 2018, 4,203 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

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UK & Ireland Skincare PR Performance May 2018.

28 June 2018

In May 2018, the majority of skincare PR mentions were generated by online publications…

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UK & Ireland Haircare PR Performance May 2018.

22 June 2018

In May 2018, the haircare category generated an EMV of £2,539,885 across print, online and social media…

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UK & Ireland Fragrance PR Performance May 2018.

14 June 2018

In May 2018, 1,448 fragrance products were mentioned across print, online and social media…

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UK & Ireland All Beauty Report April 2018.

8 June 2018

In April 2018, Instagram generated the most beauty PR mentions in the UK…

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UK & Ireland Social Influencer Report April 2018.

1 June 2018

In April 2018, 47% of beauty PR mentions were generated by Social Influencers on YouTube and Instagram…

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My Market Insight launches enhanced media intelligence service.

30 May 2018

My Market Insight is to launch an enhanced, globally integrated media intelligence service for the beauty industry, developed to dramatically improve media planning and decision making for PR and marketing departments.

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UK & Ireland Skincare PR Performance April 2018.

25 May 2018

In April 2018, 4,679 different skincare products were mentioned across print, online and social media…

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UK Skincare PR Performance Full Year 2017.

4 January 2018

In 2017, 97% of skincare social EMV was generated on YouTube…

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UK Skincare PR Performance Full Year 2017.

4 January 2018

In 2017, 97% of skincare social EMV was generated on YouTube…

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UK Cosmetics PR Performance Full Year 2017.

2 February 2018

In 2017, cosmetics was the biggest category within the beauty market for both number of mentions and EMV.

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