In January 2018, M.A.C was the most mentioned brand in cosmetics PR mentions across all media platforms

This week, we look at the PR mentions of cosmetics (face, nails, lips and eyes product types, as well as cosmetic gift packs and hardware) across print, online and social channels in January 2018. The report focuses on brands that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. It also looks at the impact of Social Influencers for brand mentions across Instagram and YouTube, investigating an interesting shift from high end cosmetic brands to high street (mass) brands.