In February 2018,over 22,000 beauty products were mentioned across print, online and social media combined…

In this week’s report, we look at PR mentions for beauty brands in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The beauty categories include cosmetics, skincare, fragrance, haircare, toiletries and beauty supplements.

Looking at February 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. We share insight into which beauty category has performed particularly well and which products have seen an increase in PR mentions and EMV due to celebrity representatives as well as Social Influencers.

This week’s report also presents festival beauty essentials – a selection of beauty products which are mandatory travel companions for the festival season.