In April 2018, Instagram generated the most beauty PR mentions in the UK…

In this week’s report, we look at the PR performance for all beauty categories in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The beauty categories include cosmetics, skincare, fragrance, haircare, toiletries and beauty supplements.

Looking at April 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement. We share an insight into which beauty category has performed well and which products have seen an increase in PR mentions and EMV due to celebrity representatives and Social Influencers.

This week’s report also presents the media’s favourites – a selection of products that have performed particularly well across different media in April 2018.