In May 2018, 4,203 cosmetic products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at PR mentions for the cosmetics category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. Cosmetics is the biggest of all the beauty categories and includes face, eyes, lips, nails, cosmetics gift packs and cosmetics hardware.

Looking at May 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

In May 2018, bronzers and shimmers were the most popular cosmetic product types across print, online and social media. Highlighters and bronzers are a key trend of the summer season. They received 1,628 PR mentions, more than any other cosmetics product type. This coverage achieved an EMV of £6,131,106, the majority of which came from social media.