In April 2018, 498 different eye shadow products were mentioned across print, online and social media…

In this week’s report, we look at PR mentions for the product type ‘eye shadow’ in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions.

Looking at April 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

Eye Shadow is the biggest and most popular product type within eye cosmetics in terms of PR mentions and EMV in April 2018. This report highlights a clear trend for eye shadow palettes consisting of a vast variety of shades: from natural pastels to bold and vibrant colours, which offers consumers the opportunity to create two or more different makeup looks with one product.