In August 2018, eyeshadow products achieved £3,805,479 of EMV across print, online and social media in the UK and Ireland…

In this week’s report, we look at PR mentions for the product type ‘eye shadow’ in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. Looking at August 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

This report also presents media favourites – a selection of eyeshadow products that have performed particularly well across different media channels in August 2018.

Eyeshadow was the biggest and most popular product type within eye cosmetics in terms of PR mentions and EMV in August 2018. With autumn at our doorstep, coverage on eyeshadow focused on palettes in autumnal nudes and warm shades to herald in the new season.