In June 2018, Instagram generated the most foundation PR mentions in the UK and Ireland…

In this week’s report, we look at the PR performance for the product type ‘foundation’ in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions.

Looking at June 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents a selection of summer-proof foundations that can stand the heat. With temperatures hitting the 30 degree mark, finding a foundation that does not melt in the sun is almost an impossible task, which is why many choose to skip foundation or makeup all together. In this report, we present three foundations that don’t lose longevity and that, according to the media, stand the battle against heat and humidity.