In March 2018, the product type ‘foundation’ received an EMV of £5,337,450 across print, online and social media…

In this week’s report, we look at PR mentions for the product type ‘foundation’ in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions.

Looking at March 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

Foundation is the biggest product type within the cosmetics category and it is the most popular  cosmetic product type in terms of PR mentions and EMV in March 2018. This report highlights a clear trend for media coverage focussing on foundations that add full long lasting coverage and a healthy glow to skin. This is not surprising as radiant and glowing skin is one of the biggest trends for spring and summer 2018.