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In this report, we look at PR mentions for the fragrance category (female, male, unisex parfums or Eau De Toilettes, fragrance gift packs, perfumed body sprays and room fragrance) across print, online, social channels in the UK and Ireland. Looking at January 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

The fragrance category, being one of the smaller categories compared to cosmetics, skincare and haircare, received a total of 1,073 PR mentions across all media platforms in January 2018. The largest proportion of those mentions came from consumer magazines followed by online publications.