In May 2018, 1,448 fragrance products were mentioned across print, online and social media…

In this week’s report, we look at the PR performance for the fragrance category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance.

Looking at May 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents new product launches – a selection of fragrances that have launched recently and have performed particularly well in the media.