In Q2 of 2018, online publications generated the most PR mentions for fragrances in the UK and Ireland…

In this week’s report, we look at the PR performance for the fragrance category in the UK and Ireland from April to June 2018. We analyse print and online for PR mentions as well as social media for social actions. The fragrance category includes female, male and unisex perfume and Eau de Toilette, fragrance gift packs, perfumed body spray and room fragrance.

Looking at the period between April until June 2018 (Q2), we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

This week’s report also presents a selection of the top performing fragrances of Q2 – female as well as male fragrances which have done particularly well across different media channels.