In July 2018, the haircare category generated an EMV of £4,227,168 across print, online and social media…

In this week’s report, we look at PR mentions for the haircare category in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The haircare category includes colourants, conditioner, haircare gift packs, perms, shampoo, salon and styling products.

Looking at July 2018, we focus on brands and retailers that have performed well and key metrics such as PR mentions, earned media value (EMV) and social engagement.

This report also presents new product launches – a selection of new products that have been launched recently and that have performed particularly well across different media in the month of July. You will note the focus on hair dryers and blow dry alternatives that revolutionise busy morning routines.