In Q2 of 2018, 6,875 haircare products were mentioned across print, online and social media in the UK and Ireland…

In this week’s report, we look at PR mentions for haircare in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The haircare category includes colourants, conditioner, haircare gift packs and hardware, perms, shampoo, salon and styling products.

Looking at the period between April to June 2018 (Q2), we focus on a year-on-year comparison of brands and retailers that have performed well and key metrics such as PR mentions, earned media value (EMV) and social engagement.

This week, we also look at new and innovative haircare hardware products such as hairbrushes, straighteners and curling irons. We outline the benefits of the latest technologies and look at products that have performed particularly well across different media channels in the second quarter of 2018.