In May 2018, 59% of lip product PR mentions were generated on social media…

In this week’s report, we look at PR mentions for lip products in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The lip product category includes lip gloss, lip liner, lip stick, lip tints or stains and lip balms.

Looking at May 2018, we focus on brands and retailers that have performed well and trends against key metrics such as PR mentions, earned media value (EMV) and social engagement.

The hot summer days require easy-to-apply lip products that achieve maximum effect with minimal effort. ‘Less is more’ is the key and this season favours lip tints and stains rather than heavy matte lipsticks. In this report, we look at the new lip tints and stains for the season and outline which of the products have done particularly well across the media.