In February 2018, ‘lipstick’ was the most popular lip product type across print, online and social
In this week’s report, we look at PR mentions for lip products in the UK and Ireland. We analyse print and online for PR mentions as well as social media for social actions. The lip product category includes lip gloss, lip tin or stain, lip liner and lip stick.
Looking at February 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.
This report highlights a clear trend for lip product coverage in February 2018, with media coverage focusing on Valentine’s Day and festive makeup for the special day as well as coverage on Fashion Week and Fashion Week beauty trends.