In the first half of 2019, nearly 4,000 mascara products were mentioned across online, print and social media in the UK and Ireland.
In this week’s report, we included:
- Mascara’s PR performance as a cosmetics subcategory.
- Top trending charts showcasing brands with the best PR coverage in the UK and Ireland followed by a more detailed product ranking for the UK territory
- Top Influencers on YouTube ranked by social actions for both UK and Ireland
- Brands performance highlights with additional analysis and insights into their coverage drivers and reasons behind their success
- UK products most loved by the media across print, online and social media channels.