In January 2018, over 50% of the skincare categories’ EMV came from YouTube

In this week’s report, we look at PR mentions for the skincare category (baby care products, body cream and lotions, male face care, treatment face care, non-medicated face care, hand care, lip salves, skincare gift packs and sun care) across print, online, social channels in the UK and Ireland. Looking at January 2018, we focus on brands and retailers that have performed well and trends against key metrics such as mentions, earned media value (EMV) and social engagement.

The skincare category is, after cosmetics, the biggest beauty category and has seen a great success across online and social media in January 2018. It received a total of 4,921 PR mentions across all media platforms in the UK with a total EMV of £12,757,890.