In January 2018, over 50% of beauty PR mentions were generated by Social Influencers on Instagram and YouTube

This week’s report focuses on the PR contribution of Social Influencers across the UK & Ireland beauty market in January 2018. We analyse YouTube and Instagram for PR mentions as well as social actions. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.

We focus on Social Influencers, brands and products that have performed well against key metrics such as mentions, earned media value (EMV) and social engagement. We will highlight how beauty brands are using the power and impact of Social Influencers for effective communications and this report will provide examples of both, paid and unpaid Social Influencer activity for the different beauty brands.