In Q2 2018, 47% of all beauty category PR mentions were generated by Social Influencers on YouTube and Instagram…

This week’s report focuses on the PR contribution of Social Influencers across the UK & Ireland beauty market from April to June 2018. The beauty categories include cosmetics, skincare, toiletries, fragrance, haircare and beauty supplements.

We focus on Social Influencers, brands and products that have performed well against key metrics such as PR mentions, earned media value (EMV) and social engagement. We will highlight how beauty brands are using the impact of Social Influencers for effective communications and this report will provide examples of both paid and unpaid Social Influencer activity for the different beauty brands and products.